Zendaya commands attention in her latest campaign for Louis Vuitton’s Resort collection, where she’s depicted as a towering figure over the scenic South of France. The surreal visuals play into her increasingly mythic fashion presence—one that has evolved through a long-standing collaboration with Law Roach, the stylist credited with transforming her into one of the most consistently daring and innovative dressers of her generation.

The Resort campaign, which follows her previous standout work with the brand’s Takashi Murakami reboot, positions Zendaya as not just a fashion ambassador but a fully-fledged muse. She models a range of striking looks, including a halter mini dress, bold sunglasses, and several signature LV handbags. The collection’s standout is a sheer navy lace dress—a high-neck, long-sleeve midi with a dramatic leg slit—styled with minimal leather thong sandals and a luxury handbag that anchors the ensemble’s elegance.

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This latest campaign is only the most recent chapter in Zendaya’s fashion ascent. Over the past year, she’s dominated red carpets and fashion spreads alike, whether by wearing a gown adorned with a literal tennis ball for the Challengers press tour or donning the architectural, physics-defying cutout dress she wore to Cher’s Rock and Roll Hall of Fame induction. Her choice of a Maison Margiela x John Galliano look at the 2024 Met Gala only cemented her reputation for calculated theatrical glamour.

In an industry where celebrity brand deals often feel transactional, Zendaya’s work with Louis Vuitton reads as a genuine creative synergy. Whether she’s promoting streetwear-adjacent sneakers from her deal with On or elevating runway couture, each campaign is executed with editorial precision. The latest Resort series is no exception—cinematic, confident, and unmistakably Zendaya.