Swiss sportswear brand On has partnered with Zendaya in a multiyear deal to bolster its market position. Known for her roles in “Dune: Part Two” and “Euphoria,” Zendaya will appear in the “Dream Together” campaign and collaborate on product development.

On, founded in 2010, is recognized for its lightweight, sustainable designs. The brand aims to extend its appeal beyond sports with Zendaya, who is a fashion icon styled by Law Roach. Earlier this year, On also collaborated with FKA Twigs on a training collection for fall-winter.

The “Dream Together” campaign, directed by C Prinz, promotes unity through sports, anticipating global events like the Summer Olympics in Paris. Zendaya will help reimagine On’s products and aid in developing future collections.

On has expanded rapidly, now sold in over 60 countries. Since going public in 2021, it has performed well, beating Q1 expectations with a 20% revenue increase to $561 million.

“Looking ahead, we’re extremely excited for the months to come, filled with groundbreaking innovations, big partnerships, and the opportunity to have a notable impact in Paris this summer,” said Martin Hoffmann, co-CEO and CFO.

Competing brands like Hoka have also ramped up marketing efforts, while legacy brands like Nike and Adidas face fresh business pressures.