Tiffany & Co. has launched the Love for Our Oceans initiative in partnership with The Nature Conservancy, aiming to raise over $1 million for ocean conservation. This effort includes the sale of T by Tiffany Smile cord bracelets, crafted from Repreve Our Ocean cords made entirely from ocean-bound plastic bottles.

Anthony Ledru, CEO of Tiffany & Co., emphasized the brand’s long-standing commitment to protecting the planet, noting that the initiative represents the next chapter in their ongoing conservation journey. The jeweler has collaborated with The Nature Conservancy since 2007, contributing more than $2 million through The Tiffany & Co. Foundation grants and raising an additional $6.5 million to preserve vital ecosystems.

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Tiffany & Co. is a leader in ocean conservation, having provided over $38 million in grants to protect marine areas worldwide, aligning with the U.N.’s goal to protect 30% of the world’s oceans by 2030. Jennifer Morris, CEO of The Nature Conservancy, highlighted the initiative’s goal to conserve 10% of critical ocean habitats.

The T Smile by Tiffany collection offers 10 styles in 18-karat yellow or rose gold, with or without diamonds, and through Oct. 14, 2026, either $100 or $200 from each bracelet sold will be donated to The Nature Conservancy.