The Row’s Margaux Bag Sees Soaring Demand Among Celebrities

For decades, women have carried their essentials in Hermès Birkins, with recent fans like Dua Lipa and Anne Hathaway. Among these devotees are Mary-Kate and Ashley Olsen, who have now introduced another iconic tote: The Row’s Margaux bag.

Since its debut, the Margaux has become a signature piece for The Row, often selling out quickly. Celebrities like Kendall Jenner, Zoë Kravitz, Rosé, Elle Fanning, Rosie Huntington-Whiteley, and Jennifer Lawrence have all been spotted with it. Available in multiple sizes and materials, including suede, leather, and canvas-leather combinations, the bag comes in a variety of colors on their e-commerce site.

The Margaux is immediately recognizable by its slouchy shape and lack of a stamped logo, with prices starting at £3,240. “The exercise was to see whether, if something was made beautifully, in great fabric, with good fit, it would sell without a logo or a name on it,” the Olsens told British Vogue. Their approach has proven successful, with high demand for the Margaux.

 

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Libby Page, market director at Net-a-Porter, remarked on the bag’s success, noting that it caters to the desire for extraordinary everyday pieces. The retailer’s buy features 33 styles, many tagged as “trending now,” “low stock,” and “sold out.”

Due to high demand, customers often turn to resale sites like Vestiaire Collective and eBay, where prices often exceed retail.

The Olsens’ close attention to customer needs drives their success. As Mary-Kate told British Vogue, “When we design, we’re designing for specific clients… We understand what their day looks like, how and when they travel.” This focus is evident in the creation of the Margaux, which has become a beloved piece among The Row’s clientele.