The Ritz-Carlton Yacht Collection has introduced a unique retail experience on board its newest yacht, the Ilma. In collaboration with the iconic Italian luxury brand Bulgari, a bespoke boutique has been launched, promising guests an unmatched shopping experience infused with Italian flair and exclusivity.

A New Jewel on the Waves

This week marks the grand opening of the Bulgari boutique aboard the Ilma. The boutique is not limited to Bulgari’s renowned collections of jewelry and watches. It extends its luxury to include gastronomic offerings, in-room activities, and exclusive onshore events designed to enrich the guest experience further.

Mark Lockwood, Chief Product Officer at The Ritz-Carlton Yacht Collection, expressed his enthusiasm for the partnership. “We are incredibly excited and proud to embark on this journey with Bulgari,” he stated. Lockwood highlighted that the collaboration is grounded in a mutual commitment to luxury and excellence, making Bulgari a perfect match for enhancing the yacht’s prestigious hospitality offerings.

Innovating Luxury at Sea

The boutique features Bulgari‘s signature jewelry lines such as Serpenti, Bulgari Bulgari, B.zero1, Divas’ Dream, and Octo. More than just a retail space, it offers private viewings, guided shopping experiences, and the convenience of in-suite consultations.

Elodie Thellier, President of Latin America & Caribbean at Bulgari, underscores the strategic synergy: “This collaboration embodies excellence and sophistication. We are confident that partnering with The Ritz-Carlton Yacht Collection will redefine luxury at sea.” Thellier is excited about introducing Ilma’s guests to a rich blend of Bulgari’s luxurious products alongside authentic Italian hospitality.

A Culinary Journey and Beyond

Bulgari plans to introduce chef-hosted gourmet events and a range of onshore activities. While details are to be announced later, these offerings aim to blend Bulgari’s heritage with novel luxury experiences, enriching guests’ travel and shopping experiences.

The Ilma, which debuted last month, embarked on its maiden voyage from Monte Carlo to Rome. This journey not only highlights the yacht’s modern amenities and luxury accommodations but also sets the stage for high-end retail experiences at sea.