Spirit Airlines announced Tuesday it will introduce new premium offerings, including extra-legroom seating and a two-free-checked-bags benefit for eligible cardholders, marking a notable shift for the ultra-low-cost carrier as it targets higher-spending leisure travelers.
The upgraded seats will begin installation in June and are expected to be available on most of the fleet by July, according to the airline. Spirit’s extra-legroom configuration will feature over 40 seats spread across seven rows at the front of the aircraft, replacing the previous “Go Comfy” option that offered blocked middle seats.
As part of a partnership with Bank of America, Spirit will offer two free checked bags to travelers who use its co-branded credit card. That benefit is scheduled to roll out later in 2025, the company said.
This move is part of Spirit’s broader turnaround strategy, aimed at moving beyond its bare-bones image by adding perks that cater to more affluent customers. The airline, known for its stripped-down fares and add-on charges, emerged from bankruptcy in March after years of financial losses and unsuccessful merger attempts.
Spirit’s shift reflects a broader industry trend toward premium travel experiences. United Airlines recently revealed plans for expanded business-class suites, while American Airlines announced it will introduce suites with sliding doors starting in June. By contrast, Southwest Airlines surprised travelers in March by ending its free checked bag policy.
“We’re adding more value and perks for our loyalty members at a time when others are taking away benefits,” said Rana Ghosh, Spirit’s senior vice president and chief commercial officer, in a statement.
The new premium seat includes a roomier 32-inch pitch compared to the standard 28 inches, along with benefits like a carry-on bag, no change or cancellation fees, Priority Boarding, reserved overhead bin space, a snack, and a nonalcoholic drink.
