In celebration of the new Neverfull Inside Out bag release, Louis Vuitton tapped Sophie Turner, its ambassador since 2017, for a playful campaign. In a behind-the-scenes video, the “Game of Thrones” star showcases the fully reversible tote, flipping between Monogram canvas and a striped red fabric lining.

Turner, known for switching handbag styles based on the occasion, shared what she carries in hers. “When I’m traveling or working, I carry everything, but for a casual outing, I keep it minimal,” she told WWD. Her essentials? “Always cough drops, my wallet, lip balm, and headphones.”

 

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The Neverfull tote, a staple in Vuitton’s collection for 17 years, now features a versatile design. The Neverfull Inside Out comes in various sizes, materials, and colors, including classic Monogram and vibrant pink. It also transforms into a trapezoidal shape with extra hooks, offering both function and style.

Turner appreciates the bag’s adaptability. “It’s so versatile. I flip it inside and out depending on my outfit,” she said, adding humorously that the Neverfull MM lives up to its name. “It literally never gets full.”