Singapore Airlines Partners with Le Labo for New Business Class Amenity Kits

Singapore Airlines will debut new amenity kits in Business Class, partnering with luxury fragrance brand Le Labo, starting December 24, 2024. This marks a transition from the airline’s current collaboration with Penhaligon’s, continuing its practice of offering curated amenities for long-haul travelers.

The kits include travel-sized products such as hand pomade, face mist, and lip balm, crafted with plant-based ingredients like shea butter and coconut oil. These items are packaged in a waxed cotton canvas pouch inspired by Le Labo’s iconic lab aprons, designed to be reused as a travel document holder. While modest compared to offerings from some Middle Eastern airlines, these kits aim to enhance passenger comfort and appeal to fans of Singapore Airlines’ thoughtful design.

Le Labo, known for its artisanal approach and minimalist aesthetics, has a cult following among fragrance enthusiasts. Though the amenity kits do not feature Le Labo’s signature perfumes, the partnership reflects the brand’s dedication to high-quality, personalized products. Available in locations such as Singapore’s Shoppes at Marina Bay Sands and Ngee Ann City, Le Labo’s presence aligns with Singapore Airlines’ focus on luxury and exclusivity.

The launch of these amenity kits continues Singapore Airlines’ efforts to enrich the in-flight experience, blending functionality with premium design for its Business Class passengers.