Sienna Naturals, the clean haircare brand co-founded by Issa Rae and Hannah Diop, has expanded to Sephora stores nationwide. This milestone follows the launch of their D.N.A. Scalp Serum, designed to promote scalp health and hair growth. Rae sees this partnership as a natural fit, as Sephora aligns with their mission to make quality haircare more accessible.
For Diop, Sienna Naturals stands apart by centering Black women in both formulation and representation. Their products specifically address concerns like dryness, damage, and curl health, ensuring they meet the needs of textured hair. Diop’s commitment stems from her own experience with ineffective clean beauty products and a desire to create solutions that truly work.
Rae has long championed natural hair, notably in Insecure, where she showcased diverse styles to reflect real Black experiences. She recalls moments when fans have told her they replicated her hairstyles, emphasizing the impact of representation. Diop echoes this sentiment, acknowledging the emotional weight of Black hair in society and using her role as CEO to address these issues.
Beyond beauty, Rae sees legacy as creating lasting change. For her, success is not just about recognition but ensuring that Black women have the opportunities and visibility to thrive in any industry. Through Sienna Naturals, she and Diop are setting a precedent for future generations of entrepreneurs and beauty innovators.
