Shangri-La Group has introduced a new global campaign, “For the young and the young-at-heart,” to foster family connections through curated experiences and activity programmes. The campaign features exclusive family packages at Shangri-La hotels worldwide, encouraging families to “stay, play, and celebrate” while creating lasting memories together.

A short film accompanying the campaign highlights a family’s whimsical journey at Shangri-La. Showcasing imaginative experiences such as tea parties in blooming gardens, airship adventures, and celebrations under colorful pool noodles, the film illustrates Shangri-La’s commitment to sparking joy and connection. Family packages offer practical features like connecting rooms, childcare essentials, and access to recreational spaces, including adventure zones, water play areas, and outdoor playgrounds.

Andrea Wong, senior vice president of group marketing and communications at Shangri-La Group, said the campaign is designed to create “cherished memories” through thoughtful hospitality. “Our bespoke offerings inspire creativity and encourage self-discovery for young ones while crafting meaningful adventures for families,” Wong stated. Shangri-La continues to enhance its family-focused initiatives, inviting travellers to discover their own special moments with the brand.