Sephora has revealed the eight BIPOC-founded brands selected for its 2025 Accelerate program, celebrating the initiative’s 10th year. Spanning skincare, haircare, makeup, and fragrance, the program continues to support emerging talent with mentorship, merchandising assistance, and access to investor networks.

Global Chief Merchandising Officer Priya Venkatesh praised the program’s impact, stating, “We are delighted to celebrate these finalists and their potential to shape the future of beauty.” Since focusing on BIPOC founders in 2021, 33 brands have graduated, with over half now available at Sephora stores.

2025 Cohort Highlights

•4AM: Simplifies skincare routines with research-backed, all-in-one products.

•OliviaUmma: Offers innovative Korean beauty-inspired skincare for all generations.

•Bounce Curl: Delivers patented, high-performance haircare for curly, wavy, and coily hair.

•The Potion Studio: Creates clean, adaptive haircare for textured hair with time-saving formulas.

•Tonal Cosmetics: Combines sun care with makeup designed for diverse skin tones.

•Influxious: Focuses on fine fragrances and scented adornments.

•Ruhveda: Merges South Asian heritage with Ayurvedic-inspired fragrances.

•The Steam Bar: Revolutionizes hair regeneration with steam-based delivery systems.

The six-month curriculum includes personalized consulting, mentorship, and grants, with participants eligible for the Sephora Impact Summit and exclusive funding opportunities.