Rolls-Royce has opened an expansive and luxurious new showroom in Abu Dhabi, a city known for its affinity for high-end brands and opulent experiences. Strategically located in the heart of the UAE’s capital, this showroom is designed to enhance Rolls-Royce’s presence in one of the world’s most prestigious luxury markets.

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Rolls-Royce’s new showroom in Abu Dhabi.

The centerpiece of this new facility is the Bespoke Commissioning Atelier, a special area where clients can craft their ideal vehicle by selecting from a vast array of materials, finishes, and colors. This interactive studio allows clients to customize every aspect of their Rolls-Royce, providing a highly personalized experience as they visualize their design choices, from unique paint options to intricate interior details.

To commemorate the opening, Rolls-Royce unveiled the Ghost Series II, marking its debut in the region. This new luxury sedan is equipped with a powerful twin-turbo V12 engine and embodies the “Magic Carpet” ride that defines the Rolls-Royce driving experience. The Ghost Series II blends classic Rolls-Royce design with modern luxury features, further elevating the brand’s reputation in the UAE.

This showroom represents a significant investment in Rolls-Royce’s commitment to the Middle Eastern market, where demand for custom, high-end vehicles continues to grow. With this state-of-the-art facility, Rolls-Royce is not only enhancing its brand presence but also offering an exclusive, immersive experience for Abu Dhabi’s luxury car enthusiasts.