Rolls-Royce Opens First North American Private Office in New York

Rolls-Royce has opened its first North American Private Office in New York City, expanding its bespoke commissioning services. Located in the luxury Meatpacking District, this is the third Private Office globally, joining Shanghai and Dubai, with a fourth planned for Seoul by the end of 2024. The New York office allows U.S. clients to collaborate directly with local Bespoke designers for personalized Rolls-Royce creations.

Chris Brownridge, CEO of Rolls-Royce Motor Cars, highlighted that this office will elevate the customer experience, responding to a growing demand for intricate, customized designs. The luxurious studio, accessible by appointment, provides clients access to premium materials, from fabrics to locally sourced artwork, to inspire their custom commissions.

The New York Private Office also serves as a hub for dealers and clients to commission Rolls-Royce Private Collections, further showcasing the brand’s craftsmanship and design innovation. With North America being Rolls-Royce’s largest market, this move underscores the rising demand for bespoke creativity in the region.