Rimowa has introduced its newest product, the Original Bag, a compact addition to its Original collection, blending the brand’s hallmark craftsmanship with sleek, versatile design. Made in Germany from lightweight aluminium, the hard-sided handbag features a leather top handle and an adjustable strap for crossbody or shoulder wear.

Central Cee x RIMOWA social
Central Cee stars in RIMOWA’s Original Bag campign.

To celebrate the launch, Rimowa partnered with Anomaly for a global campaign featuring stars like model Liu Wen, musician Central Cee, and fashion creative IB Kamara. The campaign, shot by Louise and Martha Thornfeldt, highlights the bag’s blend of performance and elegance, following the stars through city life to the soundtrack of The Strokes’ “Last Nite.”

CEO Hugues Bonnet-Masimbert describes the Original Bag as a testament to Rimowa’s innovative spirit and enduring craftsmanship, envisioning it as a versatile accessory for a variety of journeys and lifestyles.