The superstar succeeds Charlize Theron, who fronted the iconic fragrance for two decades

Rihanna’s beauty empire expands further as she becomes the face of . Hot on the heels of her Fenty Hair launch and the success of Fenty Skin and Beauty, Rihanna is ready to add her influence to this celebrated fragrance.

“The scent that I have known and loved for so long means so much to women,” she stated in a brand statement released to WWD. “I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity.”

Rihanna Succeeds Charlize Theron as Face of Dior’s J’adore
Dior’s iconic J’adore fragrance, now featuring Rihanna as its new face, is available at Dior.com with an MSRP starting at $135.

Charlize Theron, who represented J’adore for 20 years, will remain with Dior as a skincare and jewelry ambassador. The new campaign featuring Rihanna, shot by Steven Klein, will debut on September 1.

This announcement ushers in a new era for the scent, originally released in 1999, which now includes versions like and J’adore l’Or.

Rihanna, experienced in the fragrance world with her collection of perfumes launched in 2010, became renowned for her own Fenty Eau de Parfum, which sold out multiple times. Her connection to the beauty world is further strengthened by her favorite scent, Love, Don’t Be Shy by Kilian, and her scented body cream.

It’s notable that both Fenty and Dior are part of LVMH’s portfolio.