Luxury watchmaker Richard Mille has expanded its connections to the art world by signing a long-term partnership with the Museum of Modern Art (MoMA) in New York. The collaboration aligns with the return of Christian Marclay’s award-winning installation The Clock, a 24-hour film montage synchronized to real-time.

Amanda Mille, Global Brand & Partnerships Director, emphasized the partnership as a step toward exploring the intersection of art, technology, and design. “We are thrilled to partner with MoMA, a world-renowned institution that shares our passion for pushing the boundaries of creativity,” she said.

Richard Mille MoMA

Glenn D. Lowry, MoMA’s David Rockefeller Director, lauded Richard Mille’s reputation for innovation and design, stating the partnership would create new opportunities for audiences to engage with contemporary art. He highlighted the collaboration’s kickoff with The Clock as a perfect blend of cinematic artistry and functional design.

Richard Mille’s art initiatives, including the Richard Mille Art Prize, launched in 2021, further solidify the brand’s commitment to supporting contemporary art and creativity.