Range Rover has expanded into fashion with the launch of the Range Rover London Collection, an eight-piece line blending the brand’s modernist design with luxury craftsmanship. The campaign features British model Adwoa Aboah, who praised the collection’s versatility, particularly the silk scarves.
Designed by Range Rover’s apparel designer Kimberley Panton, the collection takes inspiration from midcentury design and London’s eclectic aesthetic. Crafted by Italian and British artisans, it includes two silk scarves, wool-cashmere blend blankets, and reversible lightweight jackets. One standout piece is the About Town print, hand-finished in Lake Como, which Aboah described as effortlessly stylish.
Panton emphasized the collection’s focus on color and modernist forms, aiming to capture elegance and vibrancy. The first capsule collection is available online at rangerover.com and at select Range Rover Houses worldwide. In November 2024, Range Rover received the Made in the U.K. award at the Walpole Awards, further cementing its influence in British luxury.
