Johnnie Walker has partnered with luxury ski wear brand Perfect Moment for a unique collaboration, with actress Priyanka Chopra Jonas at the forefront as both a Johnnie Walker brand ambassador and an investor in Perfect Moment. The collaboration celebrates the après-ski lifestyle, blending high-end Scotch whisky with fashion-forward ski apparel.

Chopra Jonas shared her excitement about the partnership, emphasizing how collaboration fosters creativity. Johnnie Walker Blue Label, the brand’s ultra-premium whisky, aligns with Perfect Moment’s stylish yet functional designs. The collaboration includes the Ice Chalet capsule collection, inspired by the “blue hour”—a serene time after sunset when the sky turns blue, reflecting the luxury spirit of Johnnie Walker.

e987bb6f8cfdd2f88b5d9a9aa29a0c0813b8f55f
A new winter-themed bottle bag for Johnnie Walker Blue Label Scotch whisky.

The collection features a special blend of Johnnie Walker Blue Label, crafted by Master Blender Emma Walker, with notes of salted honey, cacao, and soft malt. The limited-edition bottle comes with a versatile crossbody bag designed by Perfect Moment, which embodies both functionality and style, fitting seamlessly into the après-ski theme.

Chopra Jonas expressed how the collaboration between Johnnie Walker and Perfect Moment celebrates luxury, togetherness, and joy, especially as the holiday season approaches. The Johnnie Walker Blue Label Ice Chalet whisky and its accompanying bag will be available globally starting October 14.