Paramount Pictures and Scuderia Ferrari HP have joined forces to celebrate the highly anticipated release of Gladiator II, blending the worlds of cinema and motorsports. The partnership highlights the shared values of ambition, resilience, and innovation, with Ferrari drivers Charles Leclerc and Carlos Sainz set to attend the Royal Global Premiere in London wearing custom tuxedos designed by Ferrari’s Creative Director, Rocco Iannone.

paramount pictures and scuderia ferrari

The collaboration extends beyond the premiere with a multi-platform campaign featuring exclusive behind-the-scenes content and Ferrari-branded livery at the Las Vegas Grand Prix. Fans can experience the fusion of cinema and racing through immersive promotions that celebrate both brands’ commitment to excellence.

Paramount’s Worldwide Marketing President, Marc Weinstock, called the partnership a perfect match, combining Ferrari’s adrenaline-driven legacy with the cinematic power of Gladiator II. Ferrari’s Chief Racing Revenue Officer, Lorenzo Giorgetti, praised the collaboration as a seamless blend of motorsport and entertainment.

Gladiator II premieres on November 15, offering an epic story that mirrors Ferrari’s spirit of endurance and innovation.