Maui Jim has announced a two-year partnership with 2024 Olympic gold medalist and LPGA Hall of Fame golfer Lydia Ko. As a brand ambassador, Ko will showcase Maui Jim’s high-performance sunglasses, designed to enhance outdoor sports performance through advanced PolarizedPlus2 lens technology. Known for eliminating glare and enhancing color, clarity, and depth perception, Maui Jim sunglasses align with Ko’s precision and excellence on the golf course.
Ko, a New Zealand native, has 22 LPGA Tour victories, including three Majors, and has become a global golf icon. Sharing her excitement, Ko highlighted how Maui Jim’s cutting-edge technology and stylish design elevate her game and make her proud to represent the brand.
Roberto Vedovotto, CEO of Kering Eyewear, praised Ko’s dedication to excellence, which perfectly embodies Maui Jim’s spirit. The partnership officially launched with Ko’s guest appearance at the PGA Tradeshow on January 22, 2025, further cementing her role in the Maui Jim family.
Maui Jim, founded in Hawaii and now part of Kering Eyewear, continues its legacy of innovation in outdoor eyewear. Recognized globally for its PolarizedPlus2 technology and Aloha Spirit, the brand remains a leader in eye protection and style.
