Miu Miu has reclaimed its position as the world’s hottest brand, according to Lyst. After being briefly overtaken by Loewe in Q2 of 2024, Miu Miu surged back to the top in Q3 with a 30% increase in searches among Lyst’s 15 million active monthly users. Miu Miu also ranked highly in social media exposure, especially during Paris and Shanghai Fashion Weeks, drawing attention for its star-studded audience and runway.
Alaïa saw a significant jump, climbing 12 spots to fifth, spurred by Pieter Mulier’s popular designs and a high-profile show at the Guggenheim. Newcomers to Lyst’s ranking included Ralph Lauren, Toteme, Victoria Beckham, and Chloé. Ralph Lauren saw engagement surge by 151%, driven by events at the Olympics, Wimbledon, and a high-profile show in the Hamptons. Toteme, in its debut, jumped 51% in demand following its first NYFW show and the opening of its second New York location.
Popular products of the quarter included Miu Miu’s Arcadie suede bag, Alaïa’s fishnet ballet flats, and Coach’s Brooklyn suede shoulder bag. Searches for Toteme’s country jacket and Ganni’s biker boots also spiked, underscoring the season’s top fashion trends.
