Michael Kors testified in a federal antitrust trial on Monday, emphasizing how hard it is for fashion brands to stay relevant in a world dominated by TikTok and celebrity culture. He noted that even legacy brands like his own are subject to “brand fatigue,” as trends rapidly rise and fall, often based on viral posts or sightings of celebrities like Taylor Swift. He remarked on how one viral moment with Swift carrying a handbag from newcomer Aupen caused their website to crash.

Image: pedestrians store michael kors nyc new york
Pedestrians seen strolling past a Michael Kors store in New York City.

The trial centers on the Federal Trade Commission’s (FTC) efforts to block Tapestry’s $8.5 billion acquisition of Capri, which would combine brands like Coach, Michael Kors, and Versace. The FTC argues that this merger could reduce competition, leading to higher prices for consumers, while attorneys for Tapestry and Capri counter that competition remains strong with luxury and fast-fashion brands.

Kors also acknowledged his brand’s struggles, as Michael Kors’ revenue dropped by over 14% in the most recent quarter. Additionally, former Macy’s CEO Jeff Gennette testified that his store’s over-reliance on Michael Kors handbags led to markdowns and declining sales.

The trial will wrap up with testimonies from economists representing both sides.