LVMH Moët Hennessy Louis Vuitton has taken a minority stake in French Bloom, the nonalcoholic sparkling wine brand co-founded by model Constance Jablonski and Maggie Frerejean-Taittinger. This marks Moët Hennessy’s first venture into alcohol-free wine, aligning with the brand’s strategic focus on offering premium nonalcoholic alternatives.

French Bloom, launched in 2021, uses organic wines from France that undergo manual de-alcoholization, producing a sophisticated flavor. The brand is available in over 30 countries and featured at prestigious venues like the Ritz Paris and Beverly Hills Hotel.

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Philippe Schaus, Maggie Frerejean-Taittinger, Rodolphe Frerejean-Taittinger, Constance Jablonski and David Serre.

CEO Philippe Schaus emphasized that this partnership reflects Moët Hennessy’s dedication to high-quality alcohol-free options, blending their expertise with French Bloom’s innovation. French Bloom Le Blanc and Le Rosé, retailing for $39 and $44, are vegan, free from sulfites, preservatives, and added sugars, aiming to replicate the complexity of fine sparkling wines without alcohol.

Jablonski has boosted the brand’s visibility through her fashion industry ties, working with brands like Guerlain to promote French Bloom at luxury events and in stores.