Louis Vuitton Men’s has unveiled its latest venture, “Dog LVERS,” a dynamic pop-up experience in Soho, NYC, crafted under the creative direction of Pharrell Williams. This event invites fashion and pet lovers to explore Louis Vuitton’s Spring/Summer 2025 pre-collection, merging high fashion with an upscale canine-friendly environment. Located in a trendy Manhattan district, the space is thoughtfully designed with Louis Vuitton’s iconic brown leather accents, elegant patterns, and cozy lounges, ensuring a luxurious yet welcoming ambiance for both people and their pets. Here, visitors can enjoy a curated selection of Louis Vuitton’s formal and casual menswear alongside exclusive accessories for dogs, creating an experience where high-end design meets lifestyle convenience.

The pop-up is complemented by Louis Vuitton’s campaign “Best in Show,” which celebrates the bond between pet owners and their beloved canines. Featuring a stylish range of dog-centric products, the campaign includes monogrammed collars, ascots, leather harnesses, and even dog berets, providing luxurious yet functional items for canine companions. Additionally, the campaign offers collectible items like bone-shaped water bowls, Shiba Inu-printed poop bags, and plush dog crates, which add a playful edge to the collection.

For the human side of the collection, Louis Vuitton presents a series of iconic bags—including the LV keepalls, messengers, and trunks—updated with subtle paw motifs and dog-inspired designs. Classic menswear and footwear accompany these playful yet sophisticated accessories, bridging the gap between fashion-forward design and lifestyle essentials. By extending its aesthetic to canine accessories and menswear alike, Louis Vuitton’s Dog LVERS collection encapsulates a modern approach to fashion that celebrates lifestyle inclusivity and the stylish integration of everyday luxuries.