Louis Vuitton is reviving its iconic collaboration with Japanese artist Takashi Murakami, timed with a New Year’s Day global launch and a campaign starring Zendaya. The reedition will feature over 200 pieces, from the brand’s signature City Bags to unique collectibles like skateboards and trading cards, aiming to connect Y2K nostalgia with modern luxury.

The original Monogram Multicolore collection, first introduced in 2003 under Marc Jacobs, became a pop culture sensation, embraced by figures like Paris Hilton and Kim Kardashian. With vibrant designs and a contemporary aesthetic, it generated over $300 million in its first year alone. The revived line will debut in Japan and China before expanding globally, with immersive pop-ups planned in cities such as New York, London, and Tokyo.

Zendaya Louis Vuitton x Murakami Campaign Surfaces | Hypebeast

Zendaya, a Louis Vuitton house ambassador since 2023, leads the campaign in collage-style visuals featuring Murakami’s Superflat motifs. The collection will include highlights like the Speedy 25 and Capucines Mini bags, alongside premium offerings like a made-to-order trunk containing 33 Speedy bags. Pop-up activations will include exclusive cafés, photo booths, and vending machines distributing collectibles like stickers and Tamagotchis.

Takashi Murakami, reflecting on the collaboration’s lasting impact, noted its role in bridging art and fashion. He highlighted the partnership’s significance in introducing his work to younger audiences, adding that the collaboration has redefined the cultural intersection between luxury and creativity.

Louis Vuitton CEO Pietro Beccari emphasized the campaign’s alignment with the brand’s goal of balancing nostalgia with innovation. He noted the importance of revisiting iconic partnerships to reignite interest in luxury markets, particularly during challenging economic times. With this reedition, Louis Vuitton continues to set the standard for blending art and fashion in a way that resonates across generations.