L’Occitane Travel Retail has unveiled Erborian’s new “Leave Red on Read” campaign to promote the popular CC Red Correct Cream, known for its redness-reducing and skin-soothing benefits. The campaign, aimed at helping consumers feel confident by addressing skin redness, is a major investment across European travel retail markets, with activations at major airports like Orly, Charles de Gaulle, Rome, Heathrow, Madrid, and Berlin.

Screenshot 2024 10 30 153434

The Orly Airport installation features a large podium showcasing a giant CC Red Correct Cream display at duty-free, inviting travelers to sample the product. Customers also receive a pink headband as a gift with purchase, enhancing the experience. A targeted geo-marketing strategy further engages travelers at all six airports through digital screens and pre-trip promotions, creating extensive visibility.

Founded in 2007, Erborian combines Korean herbal skincare with advanced technology, using ingredients like Centella Asiatica and SPF25 to create products that bridge skincare and makeup. Mona L’Hostis, Global Travel Retail Marketing Director for L’Occitane Group, emphasized that the campaign aims to share Erborian’s skincare philosophy with travelers, providing solutions for skin concerns and boosting confidence through an impactful multi-channel approach.