In a move that blends high fashion with global pop culture, Blackpink’s Lisa has become Louis Vuitton’s newest house ambassador. The K-pop superstar and style icon has been setting fashion trends since her debut with Blackpink in 2016.

Nicolas Ghesquière, Louis Vuitton’s artistic director of women’s collections, expressed his excitement: “I am very excited to welcome Lisa as a house ambassador. She has a daring spirit and charisma that I find incredibly compelling. She is as bold and creative with her music as she is with her fashion, and it is a privilege to accompany her on this journey.”

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Lisa at Nicolas Ghesquière’s 10-year anniversary show for Louis Vuitton in Paris.

Lisa recently appeared at Louis Vuitton’s Fall/Winter 2024 show in Paris. Her bold fashion choices align seamlessly with Ghesquière’s vision for Louis Vuitton’s womenswear, characterized by individuality and empowerment.

The announcement coincides with the release of Lisa’s latest single Rockstar, which has topped Billboard’s Global Ex. US Chart and earned a Top 10 debut on the Spotify Global Daily Chart. This musical success complements her venture into acting, with a role in the upcoming third season of HBO’s acclaimed series The White Lotus.

Louis Vuitton’s selection of Lisa as a house ambassador reflects the brand’s commitment to excellence and creativity. This partnership marks the beginning of a dynamic and boundless journey, mirroring Lisa’s multifaceted career.