Lexus celebrates the 25th anniversary of its “December to Remember” holiday campaign with a fresh take on family-centered storytelling. Featuring two new commercials, “Forecast” and “Letter,” the 2024 campaign focuses on emotional moments and the joy of giving. Since its inception in 1999, the campaign has defined Lexus’ holiday marketing with iconic elements like the signature jingle and oversized red bows.

“Letter” depicts a family’s heartfelt effort to ensure a young girl’s wish reaches the North Pole, culminating in the gift of a cherished family piano. In “Forecast,” a meteorologist, stranded by a storm, is surprised when his family brings the holiday cheer to him with their Lexus vehicles. These ads emphasize the importance of connection and tradition during the holidays.

Lexus has also revived its classic “Stranded” ad, showcasing resilience and compassion as a driver navigates her Lexus GX to help stranded dogs. The campaign will run across platforms like Sunday Night Football, NBA games, ESPN, and Hulu, alongside digital and social media collaborations. Creators like Marian Sarkisian and Marco Hernandez will craft holiday-themed content on Lexus USA’s TikTok account.

As part of the December Sales Event, Lexus offers incentives through January 2, 2025. With a legacy of innovation since 1989, Lexus remains a leader in luxury vehicles, boasting hybrid models, advanced technology, and a focus on customer-centric design.