Lexus has launched an immersive new campaign, Experience OZmazing, in partnership with the upcoming Wicked film adaptation. This 360º campaign video for the 2024 Lexus TX offers fans a preview of the movie, featuring Cynthia Erivo as Elphaba and Ariana Grande as Glinda. The iconic song “Defying Gravity” plays through the Lexus Interface, giving viewers a taste of the Emerald City experience with an automotive twist.

The film adaptation, directed by In the Heights’ Jon Chu, includes new songs by Stephen Schwartz and a screenplay by Wicked book writer Winnie Holzman. The costume design, crafted by Tony winner Paul Tazewell, brings the fantasy world to life with a modern touch. The movie, highly anticipated by fans, revives the backstory of The Wizard of Oz through a new lens.

The Broadway musical Wicked, based on Gregory Maguire’s novel, premiered in 2003 at the Gershwin Theatre. With a score by Schwartz and book by Holzman, it captivated audiences and quickly became a classic, winning several Tony Awards, including Best Actress in a Musical for Idina Menzel and Best Scenic Design for Eugene Lee. Wicked has since become the fourth longest-running Broadway production, solidifying its cultural legacy.

This collaboration between Lexus and Wicked reflects the show’s ongoing popularity and its influence across various media. With Experience OZmazing, Lexus aims to transport viewers to the enchanting world of Oz, merging luxury and magic in an unforgettable experience.