Leonardo DiCaprio has officially stepped into his role as a Rolex ambassador, making his first public appearance with a coveted Daytona ‘Rare Panda’ chronograph while courtside at a Lakers game. Joining an elite group of Rolex endorsers, including Martin Scorsese and James Cameron, DiCaprio’s selection of the white-gold ref 116509-ARPD signals his preference for understated luxury and horological history rather than flashy, gemstone-encrusted designs.
Rolex, which recently released a sustainability report, aligns with DiCaprio’s reputation as an environmental advocate. The Oscar-winning actor has long been seen sporting racing-inspired timepieces, including a Zenith-powered Daytona in the ’90s and an ultra-rare Tiffany-stamped Nautilus in 2022. His latest choice reflects not only his appreciation for classic timepieces but also Rolex’s legacy in precision and performance.
Industry expert Paul Altieri notes that DiCaprio’s decision to debut as an ambassador with a Daytona underscores his alignment with the brand’s ethos of excellence. As The Devil in the White City gears up for release, watch enthusiasts can only speculate which other Rolex grails DiCaprio might showcase next, both on and off the screen.
