Laurentiu Dobre, founder of the international fashion powerhouse Hardcore Fashion, has captivated the world with his bold, futuristic designs that push boundaries and create unforgettable statements. Born in Bucharest, Romania, Dobre’s journey to becoming a celebrated fashion designer is as unique as his creations. Before fashion, his career was rooted in the high-stakes world of finance, working in the stock market. However, his passion for clothing, which began in his youth when he made his own clothes, eventually led him to a remarkable transformation.

PHOTO 2024 10 22 20 45 30 — Laurentiu and Manuel Turizo.

Dobre’s foray into the fashion world started in Belgium, where his dissatisfaction with the fashion offerings sparked a creative flame. Unable to find clothes that matched his vision, he began sketching designs and soon partnered with a factory to bring his concepts to life. What started as a personal passion evolved into Hardcore Fashion, a brand that has now dominated global markets for over a decade, with its unique, daring, and commanding style.

While Hardcore Fashion has gained a worldwide presence, with stores in Miami, New York, Taiwan, South Africa, Seoul, and Japan, Miami remains its most influential market. The brand’s popularity within the Latin market has been a defining element of its success. Dobre’s designs have become synonymous with the stars of Telemundo, and he has dressed an impressive roster of celebrities, including J Balvin, French Montana, Ryan Garcia, Nacho, Prince Royce, De La Ghetto, Mau Y Ricky, CNCO, Brytiago, Manuel Turizo, and Sergio George. His influence extends beyond the entertainment industry, with NFL players and professional boxers also among his clients.

PHOTO 2024 10 22 20 47 12 — J Balvin wearing a classic of Hardcore Fashion.

PHOTO 2024 10 22 20 46 12 — French Montana and Laurentiu Dobre.

Dobre’s clothing, primarily aimed at men, is described as futuristic, sexual, and attention-grabbing. His goal is to expand his reach to the business world, dressing professionals in his bold designs, while also developing a line for women that stays true to his signature sexy, fierce aesthetic.

Hardcore Fashion’s current growth trajectory is exciting, with Dobre recently opening a store in South Korea and expanding into the Korean market. His dream is to have Hardcore Fashion stores across the globe, with his sights set on dressing his ultimate client, Brad Pitt. Drawing inspiration from history, particularly the Roman Empire and Japanese fashion, Dobre channels the grandeur of the past into his contemporary designs. His admiration for designers like Tom Ford and Alexander McQueen further shapes his fashion ethos.

PHOTO 2024 10 22 20 45 31 — Actor Jocko Sims and Laurentiu.

Dobre’s calendar is packed with high-profile events, including attending the Grammy Awards in November alongside Marc Anthony and Sergio George. He recently attended the Latin Billboards, courtesy of his close friend Nacho, sitting front row with his team. Dobre is also gearing up for the iHeartRadio Fiesta Latina on October 26, where he’ll be dressing Telemundo’s host, Fernando Girón. December promises to be a landmark month for Hardcore Fashion, as Dobre will host an Art Basel event in Miami and hold a fashion show on December 8 at Pamplemousee on the Bay.

For those who want to experience Laurentiu Dobre’s visionary world firsthand, you can secure a spot at his upcoming events by visiting his Instagram and following the links to attend.

Hardcore Fashion is not just a brand—it’s a movement, with Laurentiu Dobre leading the charge into a future where style, history, and innovation collide.