Lanvin has partnered with AS Monaco Basket to become the team’s official off-court fashion partner. As part of the collaboration, players like Matthew Strazel, Mike James, and Elie Okobo will showcase Lanvin’s signature suits and DDB1 sneakers in a campaign featuring intimate black-and-white portraits.

Siddhartha Shukla, Lanvin’s Deputy CEO, highlighted the synergy between the brand and AS Monaco Basket, praising their shared values of excellence and teamwork. The partnership also reflects Lanvin’s historic ties to sports and the French Riviera, where Jeanne Lanvin first established her presence in the 1920s with a boutique in Cannes.

AS Monaco Basket’s General Manager, Oleksiy Yefimov, described the collaboration as an opportunity to merge basketball with high fashion and entertainment, envisioning a long-term relationship that celebrates the team’s glamour and cultural impact.