It’s common for automakers to have side hustles, particularly in apparel. Selling branded items provides free advertising and extra revenue. However, the new deal between Lamborghini and high-end clothing company Orlebar Brown features beachwear with minimal Lambo logos.

Lamborghini’s new partnership includes swim shorts, trousers, t-shirts, and a beach towel. The towel, priced at $190, has bold Lamborghini branding and is the least expensive item. Swim shorts start at $376, available in black-to-blue fade or red with black hexagons. Solid color options in black or dark tan cost $518, with Automobili Lamborghini branding on the back.

Lamborghini Wants $376 for Swim Shorts (localisé)

The most expensive item is a $649 silk long-sleeve shirt in black fading to dark tan. A linen button-up short-sleeve costs $454, and a cotton version is $377. The cheapest wearable item is a $322 nylon long-sleeve rash guard, with prominent Lambo and Orlebar Brown branding on the sleeves.

Orlebar Brown targets affluent customers, explaining the high prices. The partnership with Lamborghini will continue through 2026, introducing several new clothing lines. If these prices are too steep, a Lamborghini Squadra Corse polo shirt is available for $63.