Jay-Z has become the first person to own the new Jacob & Co. Bugatti Tourbillon, adding to his impressive collection of luxury timepieces. The 24-time Grammy winner showcased the exclusive watch at his 40/40 Club pop-up during Fanatics Fest in New York City. Jay-Z’s history with Jacob & Co. goes back 25 years when he was also the first to receive the brand’s Five Time Zone watch.

Bugatti Tourbillon Watch
The Jacob & Co. Bugatti Tourbillon.

The Bugatti Tourbillon, unveiled in June, honors the Bugatti Tourbillon hypercar, the most powerful vehicle in the French marque’s history. The watch’s design mirrors the car’s intricate mechanics, with a 52 mm black titanium case featuring sapphire openings and a working V-16 engine automaton. Limited to just 150 pieces, the watch is priced at $340,000.

This collaboration between Bugatti and Jacob & Co. continues their partnership, which began in 2019 and celebrates luxury and performance. The Bugatti Tourbillon watch, with its 557 components and 48-hour power reserve, reflects the precision and craftsmanship both brands are known for.