Jaeger-LeCoultre is expanding its creative reach by introducing fragrances through its Made of Makers program, which collaborates with artists and craftsmen to reflect the maison’s values. French perfumier Nicolas Bonneville crafted three exclusive scents using rare ingredients, high concentrations, and short formulas. These fragrances are not for commercial sale but will be gifted to clients during the holiday season.

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French perfumier Nicolas Bonneville.

The first scent, The Timeless Stories, draws inspiration from the brand’s iconic Reverso watch, blending woody and leathery notes with violet leaves, orris, and leather accord. The second fragrance, The Celestial Odyssey, captures the essence of the moon and stars, featuring patchouli, ambergris, and vanilla tahitensis. The third, The Precision Pioneer, pays homage to watchmaking with incense and vibrant wood tones like cedar and oud, symbolizing a watchmaker’s bench.

Each fragrance comes in a black box, with special accents—silver for The Timeless Stories, blue for The Celestial Odyssey, and reddish brown for The Precision Pioneer—all reflecting Jaeger-LeCoultre’s dedication to craftsmanship and creativity.