Lexus has announced Griffin Colapinto as its first-ever surf ambassador ahead of the upcoming 2024 WSL Finals, where Colapinto will compete in San Clemente, California. The sponsorship aligns with Lexus’ growing presence in surfing, as the brand serves as the official automotive partner of the WSL in North America and the title sponsor of the Lexus US Open of Surfing and Lexus WSL Finals.

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Griffin Colapinto places a Lexus sticker on his board as he heads into the 2024 WSL Finals.

Colapinto expressed his excitement in a WSL press release, calling it a huge honor to represent the brand. Lexus Media Manager Lisa McQueen highlighted the partnership, noting their shared passion for performance and innovation.