Gentle Monster has expanded its experimental retail concept, Haus Nowhere, to Shenzhen, China’s technology hub. Located in the upscale MixC World, the store spans 75,350 square feet over three floors, making it one of the brand’s largest projects.

An insect sculpture at Haus Nowhere Shenzhen.

The store’s theme, “Insect Kingdom,” creates a fantastical atmosphere, blending colossal human figures, insectoids, and beasts. Visitors are greeted by video art on a three-story LED screen and can explore collaborations with Maison Margiela, Mugler, and Jennie, as well as the latest Gentle Monster collections.

Tamburins

Beyond brand collaborations, Haus Nowhere serves as a retail hub for local and international labels, featuring multibrand retailers, a plant shop, a bookstore, and a café. The second and third floors house a variety of brands, including South Korean fashion labels and local concept stores, offering a dynamic shopping experience. On its opening day, the space attracted over 20,000 visitors, highlighting its cultural and commercial appeal in the vibrant Shenzhen market.