Fatima Rosa, the dynamic CEO and owner of Face. Brow & Beauty Bar, is a trailblazer in the beauty industry whose journey exemplifies what it means to build a brand rooted in passion, resilience, and purpose. Born in Canada and now based in Miami, Fatima introduced brow threading to the mainstream over a decade ago and has since expanded her business into a multi-location success. What truly sets her apart, however, is the intention and heart behind everything she does. Her work is not just about beauty—it’s about empowerment, mentorship, and giving back to the community.

DSC 7415 scaled — The Exterior Of Face. Brow & Beauty Bar, Showcasing The Sleek, Modern Design Of Fatima’s Miami-Based Beauty Studio.

From launching Face. Brow & Beauty Bar from the ground up to now serving as the Executive Chair on the United Way Small Business Committee, Fatima’s entrepreneurial spirit is matched only by her commitment to impact. She is also a driving force behind 100 and 1 Cosmetics, a skincare brand built on integrity and results, and she is currently developing a training academy aimed at educating and elevating the next generation of aesthetic professionals.

DSC 7436 scaled — Captured In Her Element, Fatima Delicately Perfects A Client’s Lashes—Showcasing Her Skill, Precision, And Passion For Beauty.

Fatima’s professional journey hasn’t come without challenges. Moving to a new city and having to build her business from scratch, with no external help, meant navigating new systems, overcoming unfamiliar bureaucracies, and learning every step of the way. But it was her perseverance and laser-focused vision that carried her through. That same grit and determination continue to fuel her ambitions today.

Inspired by her entrepreneurial family and her professional community—including the Addo Professional Alliance—Fatima finds motivation in those who lead with purpose and turn visions into empires. For her, inspiration is everywhere; it’s just a matter of being open to it.

DSC 7462 scaled — A Glimpse Inside The Upscale Interior Of The Studio, Featuring Chic, Professional Stations Designed For A Luxury Experience.

She believes her mission goes far beyond brows. Her goal is to help people feel confident, beautiful, and seen. Whether through services, mentorship, or products, everything Fatima creates is designed to empower others to step into their best selves.

Her advice to aspiring entrepreneurs? Be genuine. Love what you do. And never underestimate the power of authenticity. When you lead with heart, success becomes not only inevitable but meaningful.

IMG 9455 scaled — With Grace And Determination, Fatima Rosa Moves Forward—Blending Elegance With Purpose As She Shapes What’s Next In The Industry.

Looking ahead, Fatima envisions continued expansion—not only of her beauty bar locations but also of her cosmetics brand and professional academy. Her dream is to leave a legacy that educates, inspires, and uplifts, while continuing to redefine what it means to lead in the world of beauty and business.

As Rumi once said, “Yesterday I was clever, so I wanted to change the world. Today I am wise, so I am changing myself.” It’s a quote that resonates deeply with Fatima and perfectly reflects her philosophy: real change begins from within—and from there, the possibilities are limitless.