Ferragamo returns to its Florentine roots with Fiamma, the brand’s first women’s fragrance under the creative direction of Maximilian Davis. This launch blends forward-thinking design with the house’s deep heritage, highlighted during a visit to the Ferragamo Museum, housed in Palazzo Spini Feroni. The museum’s current exhibition explores founder Salvatore Ferragamo’s connection to family, materials, cinema, and color.

Fiamma pays tribute to that history while looking ahead. The fragrance’s name evokes both a symbolic flame—representing inspiration and self-expression—and Salvatore’s daughter Fiamma. Its gold-finished bottle reflects the elegance of Ferragamo design, echoing the brand’s signature shoes, including models with transparent soles. The cap’s sculptural cut and the engraved “F” continue the house’s tradition of artful detail, while the red logo nods to the Ferragamo woman’s inner light.

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Developed with Clement Gavarry of Firmenich, Fiamma layers floral and woody notes in a bold composition. It opens with white pear and spicy amber, moving into a creamy heart of gardenia. Over 80% of its ingredients are biodegradable, and the 100ml bottle is refillable—aligning with Ferragamo’s sustainability goals.

The fragrance debuts in a campaign shot by Mario Sorrenti in the hills of Florence, where model Karolina Spakowski channels the elegance and strength of the Ferragamo woman. Set against the backdrop of the city where Salvatore’s dream began in 1927, the campaign captures Fiamma’s spirit—light, confident, and radiant.