Olympic freestyle skier and model Eileen Gu takes the spotlight in Porsche’s latest Macan Electric campaign, showcasing the SUV’s blend of power and elegance. The 70-second ad, titled “Taking the Wheel,” aligns Gu’s record-breaking achievements with Porsche’s innovative spirit.

The fast-paced spot features Gu transitioning from athletic wear to a sleek lavender dress, mirroring her shift from the streets to the slopes. Driving the Macan through a tunnel, Gu’s scenes of skiing are seamlessly paired with the vehicle’s speed and grace. Porsche released a behind-the-scenes feature, continuing its collaboration with Gu, who was also named the Macan ambassador at Auto China 2024.

This campaign follows Porsche’s recent collaboration with pop star Dua Lipa for the Macan.