Dua Lipa brings her signature energy to the Chanel 25 handbag campaign, embracing New York’s dynamic streets in a campaign directed by Grammy-nominated Gordon von Steiner. Known for her bold stage presence, the 29-year-old singer seamlessly transitions into fashion, becoming the face of Chanel’s latest emblematic bag, designed for women on the move.
Dressed in Chanel’s signature black tweed jacket and layered jewelry, Dua hums the ’90s classic “She Drives Me Crazy” while sporting the quilted Chanel 25 handbag in both medium and large sizes, featuring oversized side pockets. The campaign captures a sense of effortless sophistication, mirroring the brand’s timeless appeal.
Long before the official launch, Dua subtly teased the bag, carrying a small quilted leather version at Chanel’s Spring/Summer 2025 haute couture show. “I’m obsessed with this bag,” she said. “It’s perfect for someone like me who’s always on the move. There’s space for my books, sunglasses, a notebook, and even my crystals.”
With its structured bucket silhouette, spacious interior, and signature double C drawstring, the Chanel 25 is set to become a defining accessory of the season. The campaign officially launches in March 2025, but Dua has already solidified its status as the must-have It-girl bag of SS25.
