Dolce&Gabbana Opens Flagship Brand Center in Saudi Arabia

Dolce&Gabbana has unveiled a stunning 1,500-square-meter brand center in Diriyah, Saudi Arabia, blending Italian sophistication with local Najdi architectural heritage. Located in Bujairi Terrace, near the historic UNESCO World Heritage Site of At-Turaif, the boutique showcases the brand’s collections alongside an exclusive Abaya section, celebrating Saudi culture.

Designed by Carbondale studio under Eric Carlson’s guidance, the space features luxurious materials like golden mosaics, marble, Murano glass, and black velvet, creating a seamless fusion of Italian and Saudi artisanal traditions. The DG Caffè adds to the experience, offering a curated menu inspired by Italian and Saudi culinary traditions.

The launch included a private fashion show featuring an Exclusive Collection designed for the occasion. Jerry Inzerillo, CEO of Diriyah Company, highlighted the boutique’s role in establishing Diriyah as a global luxury destination, while Alfonso Dolce, CEO of Dolce&Gabbana, called the project a tribute to Saudi Arabia’s cultural heritage and a key move in expanding the brand’s footprint in a rapidly growing market.

Since opening, Bujairi Terrace and At-Turaif have welcomed over two million visitors, with Diriyah poised to attract 50 million annual visits by 2030 as it evolves into a premier live-work-play destination featuring over 1,000 retail outlets and 566,000 square meters of dining and shopping experiences.