Diptyque Paris is expanding its Orphéon fragrance line with a limited-edition collection, available from this week through April 16. The release includes special packaging in various sizes and a two-candle bundle, priced between $96 and $300. Orphéon, the brand’s best-selling fine fragrance, is estimated to generate around $57 million in global retail sales.
The collection draws inspiration from the original scent, which was influenced by a jazz club near Diptyque’s first store on Boulevard Saint-Germain in Paris. To mark the launch, Diptyque is creating a multisensory jazz club experience in New York and partnering with Spotify on a curated playlist. Billboards in SoHo and Williamsburg will further promote the collection, reflecting the fragrance’s broad appeal in the U.S.
Laurence Semichon, Diptyque’s global CEO, noted that Orphéon attracts both male and female customers, emphasizing the brand’s connection to sophisticated fragrance users. Sylvie Kilduff, president of Americas, highlighted that the jazz club activation offers a fresh way to engage both loyal and new customers beyond traditional retail spaces.
More than 6,000 people have signed up to attend the immersive jazz club, which opens Friday and runs through the weekend. Kilduff described the event as an opportunity to connect with creative and high-traffic cultural centers, reinforcing Diptyque’s commitment to experiential retail.
