Devour This: How Katarina Alshaier Baked Her Way Past Every Limit

In the heart of Miami, Katarina Alshaier—known to many as the “Brownie Queen”—is turning heads and tantalizing taste buds with her brand, Devour Sweets. From childhood challenges to entrepreneurial triumphs, her story is one of grit, determination, and the sweetest kind of success.

Born a preemie and in and out of hospitals with respiratory issues, Katarina defied every expectation laid out before her. An athlete despite her fragile start, she took to basketball and softball with fervor, refusing to let physical setbacks define her. At just 4 feet 9 inches tall, she’s often the smallest in the room, but she’s also the one commanding attention—just like she did on the court, playing against kids years older. She’s never fit the mold, and that’s precisely what sets her apart.

In a family rooted in finance and engineering, Katarina was the outlier—the creative, the baker, the risk-taker. While her relatives crunched numbers and built systems, she was building her brownie empire from scratch. And with accolades like being a Top 25 Fan Favorite at Dessert Wars, catering a 500-person Make-A-Wish event, and even baking for Daymond John’s office opening in Miami, her venture, Devour Sweets, is clearly much more than a sweet dream—it’s a booming business.

Still, success didn’t come easy. One of her biggest early challenges came during her first 1,000-person event when her oven broke down mid-bake. Instead of folding under pressure, Katarina called in family and friends, transforming their kitchens into temporary production spaces. That trial by fire helped her streamline logistics, sharpen her operations, and ultimately scale her business.

Inspired by icons like Richard Branson, she admires his creativity, fearlessness, and people-first philosophy. It’s that same passion and approach that Katarina brings to Devour Sweets, with a mission to serve every sweet tooth—whether gluten-free, plant-based, or simply seeking a healthier indulgence. Her sweets don’t just satisfy cravings—they represent an inclusive, joy-filled experience.

Katarina’s journey into entrepreneurship wasn’t textbook. She started networking at elite events in Brickell and South Beach by doing something unconventional—bringing dessert where there wasn’t any. Leveraging her brownies as her “in,” she quickly became a name known and respected across Coral Gables and beyond.

Looking ahead, she envisions a boutique flagship location, a powerhouse team, expanded product lines, mobile brownie pop-ups, and large-scale catering for galas and corporate events. Her dream is to build not just a brand, but a legacy—one brownie at a time.

Her advice for aspiring entrepreneurs? “Don’t be afraid of starting something and figuring it out along the way.” It’s a motto that’s served her well as she’s built her brand on bold moves, sweet innovation, and the refusal to let anything—or anyone—define her limits.

Katarina Alshaier is not just making desserts—she’s rewriting the recipe for what resilience, passion, and a little sugar can do.