De Bethune Expands into Key European Cities Through Bucherer Partnership

De Bethune is expanding its presence in Europe through a new partnership with Swiss luxury retailer Bucherer. The collaboration will introduce De Bethune timepieces at three new locations—in Lucerne, Vienna, and London—offering collectors curated access to some of the brand’s most iconic models.

Founded in 1888, Bucherer is renowned for its selection of high-end watches and jewelry, representing many of the world’s most prestigious brands. The partnership aligns both companies in their shared focus on craftsmanship and innovation.

De Bethune CEO Pierre Jacques called the collaboration a major opportunity to share the brand’s unique horological identity with a broader audience. Each Bucherer location will offer an immersive experience, highlighting De Bethune’s hallmark technical features such as patented balance springs, titanium cases, and celestial-inspired dials.