Norwegian luggage brand Db has announced a minority investment from LVMH Luxury Ventures, marking the luxury group’s first venture into Norway and second in Scandinavia. Founded in 2012 by Truls Brataas and free-skier Jon Olsson, Db plans to use the funding to expand globally, strengthen its presence in North Europe, and accelerate growth in the U.S. and Asia.

LVMH's Luxury Ventures Fund Acquires Stake In Scandinavian Luggage Brand Db | Hypebeast

Known for its minimalist, Scandinavian design that appeals to urban and outdoor adventurers, Db has built a reputation for sustainability and functionality. The brand is stocked at Selfridges, Harrods, and other premium retailers. CEO Richard Collier, formerly of Jack Wolfskin, emphasized that LVMH’s strategic guidance aligns with Db’s vision to innovate and redefine premium travel gear.

With demand for stylish, sustainable travel products surging among younger, design-conscious consumers, Db plans to introduce an aluminum luggage line in 2026 and expand its award-winning Ramverk pro series. A golf travel gear range is also in development.

LVMH Luxury Ventures CEO Julie Bercovy highlighted Db’s appeal to athletes, creatives, and travelers, calling the brand a standout in the luggage sector with strong global potential.