Charli XCX is continuing to expand her influence in the fashion and beauty world as she takes on a new role as the face of Valentino Beauty. The partnership was announced alongside the launch of Valentino’s , a matte lipstick that the pop star will highlight during her ongoing Sweat Tour with Troye Sivan.

In an interview with Allure, Charli XCX expressed her excitement for the collaboration, noting that she only works with brands that prioritize and amplify individual expression, which she believes is core to Valentino Beauty’s philosophy. “You can see it in the history of the people they work with and their products,” she said, highlighting how her values align with the brand’s commitment to uniqueness and creativity.

 

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This collaboration comes as Charli continues to dominate headlines following her successful Brat Summer aesthetic and growing influence in pop culture. Valentino’s choice of Charli as their ambassador signals their embrace of bold and unconventional personalities, reflecting the brand’s modern, inclusive approach to beauty and fashion.

As she promotes the new Spike Valentino Buttery Matte Lip Color, fans can expect to see Charli continue showcasing her distinctive style, both on stage and in the beauty world, as she champions Valentino’s vision of individuality through makeup and fashion.