Burberry has unveiled its new “It’s Always Burberry Weather” campaign, celebrating the brand’s heritage in outerwear. The campaign, shot by photographer Alasdair McLellan, features stars like Barry Keoghan, Cara Delevingne, Olivia Colman, soccer players Cole Palmer and Eberechi Eze, rapper Little Simz, and actress Zhang Jingyi. Each celebrity models iconic Burberry outerwear styles, including the trench, quilt, puffer, parka, and duffle, which all emphasize protection and functionality.
The campaign coincides with the reopening of Burberry’s 57th Street boutique in New York City, first launched in 1978. The redesigned store embraces British luxury, featuring Chesterfield sofas and railings reminiscent of London streets. Shoppers will find pieces from the Winter 2024 collection, including two new trench coats, the Castleford, and six archival replica coats that reflect Burberry’s legacy in outerwear.
The campaign also revives the “Shelter” logo from the 1970s to 1990s, a nod to Burberry’s commitment to stylish weather protection.
