Burberry has opened its newly redesigned flagship store at 459 Dosan-daero in Seoul, South Korea, offering a luxurious shopping experience rooted in British heritage. The store’s interior design pays tribute to the brand’s legacy, featuring classic Burberry Check upholstery, intricate Equestrian Knight Design carvings, and sculptural furniture inspired by British artists like Henry Moore and Barbara Hepworth. Shoppers can explore menswear, womenswear, and accessories from the Winter 2024 collection.

seoul flagship reopening 1
The redesigned Burberry Flagship Store on 459 Dosan-daero is now open.

To mark the grand opening, Burberry is showcasing two installations: Burberry Art Space and Burberry Heritage. The Burberry Art Space features “A New British Modernity,” an exhibition presenting works by contemporary British artists Jemima Murphy, Pam Evelyn, and Sarah Cunningham. This installation explores themes of nature, the environment, and personal experiences through unique artistic lenses.

Burberry Heritage highlights the brand’s iconic outerwear, with archival trench coat replicas and imagery displayed alongside pieces from the Outerwear 2024 campaign. The exhibition includes Burberry’s famous Heritage Trench Coats, crafted in England at the Castleford factory in Yorkshire, as well as new-season designs.