Bulgari has teamed up with guitar maker Fender to celebrate the 70th anniversary of the legendary Stratocaster. This collaboration, while unconventional, combines Fender’s rock and roll heritage with Bulgari’s sophisticated watch design. At the heart of the partnership is a limited edition Bulgari Aluminium GMT watch, which reflects the sunburst color palette of Fender’s iconic guitar. The dial fades from golden-brown at the center to a darker edge, with hour markers resembling guitar frets, making the design a perfect match for Fender enthusiasts.

First Look: The Bulgari Aluminium GMT x Fender Limited Edition

 

The collaboration also includes a custom Stratocaster built by Fender’s California Custom Shop. The guitar features an ash body, rosewood fingerboard, and a classic 1950s sunburst finish, creating harmony with the Bulgari Aluminium GMT watch. Only 1,200 of these limited-edition watches will be made, with 70 available as part of a package that includes the custom guitar, and another 140 paired with a bespoke guitar-style case.

This partnership taps into Fender’s growing collector culture, driven by constant innovation and customization. The collaboration marks a fusion of two iconic brands, combining Bulgari’s elegance with Fender’s musical legacy, appealing to both watch aficionados and guitar enthusiasts.